As one of the leading Financial Advisers and wealth management firms in Leicester, we were looking at what criteria a potential new client would choose to use us over any other firm of financial advisers in Leicester. Here’s four key reasons why we believe we stand out from the crowd:

1. Firstly we consider ourselves to be alternative financial advisers. When we say alternative, we mean we tell our client’s the real truth about money. The truth being the answers to questions such as:

What do I have to do to ensure that I NEVER run out of money?”

How much do I need to earn, save or sell my business for to give me what I want out of life?”

“When, precisely, can I afford to stop doing the things that have become a drag…and start doing the things I really enjoy?”

“Exactly what level of investment return do I need to achieve my objectives?

And possibly the biggest question of all…

How much is enough?”

2. We do the opposite to most financial advisers and wealth management firms in Leicester. We realise that a lot of financial advisers have a bad reputation, mainly because they have too many clients and are unable to give the clients they have a good service and are only concerned about products and the next sale. We only work with a small number of clients with whom we have an intimate ongoing relationship in which we help them to identify and achieve their real financial goals and objectives. We do this through a comprehensive three stage process.

In return for this comprehensive service, we expect all clients we take on to be profitable clients – so that we can continue to provide a first class service.  In short we are paid well for going the extra mile to help our clients to achieve the security and financial independence they deserve. Our objective is to ensure that clients achieve and maintain their desired lifestyle without fear of running out of money. We do this by wearing THREE hats.

The first hat we wear is that of a Lifeplanner™. The Lifeplanners™ job is to identify exactly where you are now, how you got here, and more important, where you want get to in the next 5 yrs, 10 yrs, 20 years. In fact what it is you want to do between now and the day you die/go into a box! Life’s not a rehearsal, and precious time IS slipping away, our job is to identify exactly what sort of lifestyle you want to achieve.

Then, when we know what you want to achieve, we then take off our Lifeplanners hat and put on our Financial Planners hat. The Financial planners job is to identify all of the resources available to you now, all of the resources becoming available to you in the future, and more important, all of the resources you might NEED to become available in order to satisfy your ‘life plan’. When we have this information we put together a comprehensive plan to show you what your future looks like, and what action you might need to take to achieve your goals and desired lifestyle.

Finally, when we’ve agreed on a financial plan, IF (and only IF) any financial products are needed to help satisfy the needs of your financial plan, then we’ll take off our Financial Planners hat and put on our third hat which is that of an INDEPENDENT financial adviser in order to identify which products from the whole market place should be implemented to achieve your goals.

So, as you can see, being an Independent Financial Adviser (IFA) is the LEAST IMPORTANT part of the job we do, and when we eventually do that part of the job, we’ll be doing it KNOWING and UNDERSTANDING what you are trying to achieve – therefore any products (if any) will be recommended for the RIGHT reasons – not because it seemed like a good idea at the time.

3. We also believe that the we are paid should be clear, understandable and fair.

To contribute towards the costs of our comprehensive financial planning service we charge our clients a fee equating to 1% per annum of all funds under our influence. Our view on this 1% per annum fee is simple: if we cannot prove added value then we don’t deserve to be paid it, therefore you can cancel it at any time. The incentive is therefore on us to provide an excellent ongoing service so you benefit. And of course we benefit by building recurring income into our firm.. The FSA support this model as it builds stronger and longer term client relationships. It is true to say that the vast majority of quality advisers now build this fee into their agreement.

4. Our aim is to add value. This could be in helping you achieve your required growth rate on your portfolio, or in many instances, help you to ensure that the risk/reward profile of your portfolio matches your REAL NEEDS identified within the first (Lifeplanning™) process and the second financial planning process. Sometimes the value we add is not always obvious. For example, if we can demonstrate to you using sophisticated software and thorough research that you do not need to take unnecessary risk; our value comes from protecting you from such risk.

We are proud to be different and have nothing to hide. So you may want to consider us when you are choosing a financial adviser in Leicester.

Please call us on 0116 2355 733 for an initial meeting at our expense to see how we can benefit you and prove why we are the considered one of the best financial adviser firms in Leicester.